JASON TYLERMARKETING + TECHNOLOGY

BIRMINGHAM, AL · SELECTED WORK

Good stories.
Strong brands.
Hands-on execution.

I’m Jason Tyler. I bring marketing, creative production, and technology together to help brands connect with people—and make the business behind them work.

Explore my work
CURRENT ROLE Chief Technology Officer · Xtreme Concepts, Inc.
Ranch Hand coffee bag and pods in a ranch setting, from Bison Union campaign creative
BISON UNION COFFEEBrand storytelling & campaign creative ↗
Strategy to storefront.

Creative work with the operations to back it up.

ONE ROLE. MANY MOVING PARTS.

03Consumer brands
03Shopify storefronts
04Restaurant partnerships
Creative + commerceConnected from concept to execution

01 / SELECTED WORK

Three brands.
A connected approach.

Campaigns, product storytelling, and the digital experiences behind them. Each project shows how I connect the message to the customer journey.

Bison Union Butter Pecan Coffee Club early access email creativeFEATURED SAMPLE / EARLY ACCESS EMAIL CREATIVE

01 / BISON UNION COFFEE

Make the brand feel
as familiar as the coffee.

Product launches, coffee education, subscriptions, and Western brand storytelling—all connected to the way customers shop.

Brand storytellingEmail creativeShopify + Recharge
My contribution
Creative direction, campaign messaging, product imagery, digital merchandising, and website and subscription management.
Featured work
Butter Pecan Coffee Club early access creative, supported by a broader body of product guides, holiday content, and Ranch Hand / WRCA partnership materials.
Explore the case study

The challenge

Present a varied coffee lineup clearly while giving seasonal releases and partnership stories a recognizable brand voice.

The approach

Build creative around the brand’s Western character, explain the products in everyday language, and connect launch messaging with merchandising and subscriptions.

The work delivered

Early access email artwork, coffee blend guidance, product visuals, partnership article content, and improvements to the shopping and subscriber experience.

How I work

I combine copywriting and creative direction with hands-on platform administration. Selected campaign visuals use AI-assisted image production and compositing; existing product branding is retained.

View Ranch Hand campaign image ↗
View full sample ↗Visit brand website ↗
Musket Powder guide comparing five seasoning flavors and their cooking usesFEATURED SAMPLE / PRODUCT EDUCATION

02 / MUSKET POWDER SEASONINGS

Turn a product lineup
into an easier choice.

Clear product education paired with the day-to-day work of running a brand across storefronts, marketplaces, and social channels.

Product marketingMultichannel commerceContent production
My contribution
Product messaging, promotional planning, creative development, storefront administration, and marketplace management.
Featured work
A flavor guide that brings the core seasoning collection together, explaining each blend and connecting it to familiar meals and cooking occasions.
Explore the case study

The challenge

Help shoppers understand the differences between seasoning blends and find a practical reason to try them.

The approach

Organize the lineup around flavor and use. Pair product information with recognizable cooking examples, then carry that approach into promotions and channel-specific content.

The work delivered

A product education graphic, seasonal promotional content, product listing copy, and social and video content, alongside ongoing commerce operations.

Operational scope

My responsibilities span Shopify, Amazon, Walmart Marketplace, TikTok Shop, Meta, and YouTube. I coordinate product information, promotions, and operational needs across these channels.

Creative process

Messaging and creative direction, with AI-assisted visual development where appropriate and existing brand assets incorporated into the work.

View full sample ↗Visit brand website ↗
Big Horn Bison Labor Day promotional creative featuring seasonings and an offerFEATURED SAMPLE / SEASONAL PROMOTION

03 / BIG HORN BISON

Bring the brand story
to the buying moment.

Consumer product campaigns and digital commerce, backed by direct outreach and ongoing commercial relationships.

Campaign strategyDigital merchandisingBusiness development
My contribution
Promotional messaging, creative direction, online storefront management, retailer outreach, and restaurant partner relationships.
Featured work
Labor Day campaign creative that pairs a clear seasonal offer with the seasoning lineup and the brand’s Western identity.
Explore the case study

The challenge

Connect a broad food and seasoning portfolio to both consumer shopping occasions and commercial buyers.

The approach

Use product-led campaigns with a clear offer and consistent brand character. Support the consumer business with retailer outreach and practical conversations about product use, pricing, and supply.

The work delivered

Seasonal promotional creative, product marketing, digital merchandising, and retailer and restaurant outreach. The Labor Day artwork is shown as a past campaign sample; its offer is historical.

Commercial responsibility

I manage relationships with four restaurant partners using company bison products and seasonings, supporting pricing, account needs, and continued product adoption.

Creative process

Campaign planning, messaging, and creative direction with AI-assisted imagery and compositing.

View full sample ↗Visit brand website ↗

Selected samples reflect campaign and product marketing work. Brand identity and packaging belong to their respective brands. My contributions are described alongside each project.

02 / WHAT I BRING

The big picture.
And the details.

01

Marketing & brand

Brand positioning, campaign planning, launch messaging, email content, product education, and partner outreach.

02

Creative & production

Copywriting, creative direction, video and audio production, product imagery, and broadcast and digital storytelling.

03

Commerce & technology

Shopify, Amazon, Walmart, TikTok Shop, Meta, Recharge, WordPress, Elementor, and marketing technology.

TOOLS I WORK WITH Adobe Creative Cloud · Premiere Pro · Audition · Photoshop · Illustrator · Google Workspace

03 / BACKGROUND

A storyteller’s foundation.
An operator’s mindset.

My background started in media and production. Today, I work at the intersection of marketing, creative, and digital operations.

I like being close enough to the work to understand what needs to happen, and seeing the bigger picture well enough to connect it all. That means moving between a campaign brief, a product page, a production timeline, and a partner conversation.

Connect on LinkedIn ↗
2025–PRESENT

Xtreme Concepts, Inc.

Chief Technology Officer

Marketing technology and e-commerce operations across Bison Union, Musket Powder, and Big Horn Bison. Coordination of outside partners, vendors, and business priorities.

2024–2025

The Life Church

Production Coordinator

Live music video and service production, bringing creative and technical teams together for in-person and streaming audiences.

2014–2024

Ministry Outreach Foundation

Director of Media & Broadcasting / Meridio Media Lead

National media, radio, video, and audio production. Cross-functional team leadership and content distribution across broadcast and digital platforms.

04 / ENTREPRENEURIAL WORK

Building closer to home.

My wife and I own Magic City Rentals, a boutique inflatable and event rental business serving the Birmingham area. It gives me another place to put brand building, WordPress development, local marketing, and customer experience into practice.

Explore Magic City Rentals ↗

05 / LET’S CONNECT

Good work starts
with a conversation.

Interested in my work or how I could contribute to your team? I’d be glad to talk.

jatyler07@gmail.com
Birmingham, AlabamaLinkedIn ↗